A simple, practical framework for faster, more consistent and more useful sales follow-up.
Most businesses follow up with prospective customers. The problem is that “follow up properly” can mean something completely different from one person to the next.
One person sends an email straight away. Another calls a week later. Someone else sends a proposal and waits. Without a clear process, promising sales opportunities can easily become dependent on individual habits and good intentions.
The 3-3-3 Rule creates a simple structure: 3 touches, within 3 days, across 3 different channels.
This practical guide explains what each touch should achieve, how to make your follow-up personal and useful, and how to build the 3-3-3 Rule into a repeatable sales process across your business.
You’ll also find practical examples for different sales situations, from new enquiries and initial meetings to event conversations and proposals, plus a simple follow-up check to help identify where your current approach could be strengthened.
If you want a clearer, more consistent approach to sales follow-up, this guide gives you a practical place to start.
