Our coaching plan has been developed by SME owners, for SME owners!
Our process has helped hundreds of UK SME owners get unstuck, find clarity, and scale. It’s practical, flexible, and tailored to your goals – whether you’re hiring your first employee, entering new markets, or preparing for exit.
CH4B’s 9-step Coaching Process
Vision & Purpose
Define what success really means to you.
Create a clear vision and mission that aligns your business goals with personal fulfilment.
You’ll leave this session with clarity and renewed motivation.

Clarity & Direction
Turn ambition into a step-by-step plan.
Build a 3–5 year roadmap, pinpoint blind spots, and set a 90-day action plan to gain traction fast.
You’ll leave focused and move forward with confidence.

Financial Strength & Security
Protect your profits. Plan your future.
Master cash flow, reduce risk, and build a stable financial foundation.
You’ll leave knowing your numbers.

Action & Accountability
Review progress from your 90 day plan.
Adjust strategies based on results and feedback, and get support to keep moving.
You’ll leave with renewed direction.

Marketing & Positioning
Attract the right customers.
Refine your offer, sharpen your message, and strengthen your brand so it speaks to your ideal client.
You’ll leave with a marketing strategy to help you grow.

Sales & Revenue
Build a reliable sales engine.
Optimise your sales process, develop a strategy and implement improvements for sustainable growth.
You’ll be positive about your sales strategy, and know and you’re going to execute it.

Streamline Operations
Work smarter, not harder.
Eliminate inefficiencies, automate key tasks, and create systems that scale with you.
You’ll free up time and reduce uncertainty in this session.

Team & Leadership
Build a business that doesn’t rely on you.
Hire and develop a high-performing team, embed strong culture, and grow your leadership skills.
You’ll be empowered to lead with confidence.

Review & Evolve
Reflect. Celebrate. Level up.
Measure progress, review wins, and adapt your plan for the next level of growth.
You’ll be assertive, and ready for the next phase of your business growth.

This Process Works! Here's The Proof...
“Thank you to Chris for some wonderful sessions they’ve really helped to guide me in the right direction towards my goals!
I’ve been with other training providers before and CH4B goes even further. In the sessions, he goes into great detail to provide me with ideas, listen to my aims and guide me in the direction that will help my business thrive – I’m really appreciative and value the advice that you’ve given me through our wonderful coaching sessions!”
Turnover increased by 12% within a year of working with CH4B!
Andy Horvath
Horvath Accountants
“Since we started working with CH4B, they’ve been looking out for me every step of the way! We’ve been able to easily realise exactly what we wanted to achieve in terms of priorities, targets and so much more!
We’ve since gone from a turnover of £60k last year to a now projected turnover of £1.3m by the end of January 2024, and part of this success is down to the work CH4B have done, so I just wanted to say thank you!”
Coaching from CH4B helped Claudio increase turnover from £60k to £2.4m in two years!
Claudio Teri
Arcata Projects RDC Solutions
We increased turnover for an electrical contractor by 22% year-on-year!
We helped an Accountancy Firm save 25% on office costs!
Is This for You?
From rising costs to talent shortages, digital overwhelm to time poverty; today’s SME owners face more challenges than ever. You don’t need another app or one-off advisor. You need a system that actually works.
CH4B coaching is Ideal for business owners who are:
- Feeling overwhelmed or stuck in reactive mode
- Ready to move to a structured growth strategy
- Looking to scale with support, not stress
- Tired of trial-and-error strategies
- Full of ideas. Business owners are fantastic creatives, and coaching will help you to deliver ideas to reality!