Expand Your Reach and Enhance Client Services with CH4B
Empower Your Clients: Partner with Us to Elevate Their Experience.
Add value, earn revenue and support your clients like never before
Your clients trust you, but how do you build on that relationship and excel in your customer service? As a CH4B Affiliate Partner, you’ll strengthen client relationships and offer your SME clients direct access to CH4B’s powerful business support ecosystem, without losing control of the relationship.
CH4B will help your clients in areas you can’t. For example, our Accountancy Firm Affiliates see the value of the partnership because we coach their clients to expand their business and provide support in other areas, such as marketing and IT, through our Expert Partner Network.

How an Affiliate Partnership works...
When you become a CH4B Affiliate Partner, you offer your SME clients access to the Core Membership – at no cost to you or them.
They Gain
- Access to our Members Portal
- Monthly productivity sessions with a CH4B Advisor
- On-demand learning via the Bank of Knowledge
- Guided introductions to vetted Expert Partners
- Loyalty rewards on every interaction
You Gain
- Enhanced client value, without adding workload
- Revenue share when clients engage Expert Partners or upgrade their membership
- A structured way to help clients grow sustainably, without “doing it all” yourself
What will your clients see?
When you introduce CH4B to your clients, they gain direct access to practical tools and trusted advice designed for the real-world challenges of running a business. This includes insight, resources and events covering topics such as:
- Cutting costs and improving cash flow
- Streamlining operations
- Managing people and recruitment
- Upskilling with bite-sized training
- Tackling compliance and risk
- Planning for sustainable growth
They’ll feel more confident, more in control and more likely to keep succeeding (with you by their side)!
How will my clients join?
We’ll create a co-branding landing page that will allow your clients to sign up seamlessly. No extra work for you, quick and easy for your clients to complete!

Become A CH4B Affiliate Partner In 3 Simple Steps
Please book a call and a member of our team will assist you.
1.
Sign up today here
2.
Book your onboarding meeting
3.
Sit back and watch your clients thrive!
Affiliate Partner Success

“We joined CH4B as an Affiliate Partner so that our clients could enjoy the benefit of complimentary Core membership, which gives them access to Business Advisors and a range of expert services and resources in areas that are outside our business.
We didn’t need to manage the onboarding process of our clients so it was no extra work for us, and since then, our clients have made savings via fuel cards, website and IT services and found SME recruiters that understand their needs. As their Accountant, it’s great to see the difference being made to their bottom line because above all, we want to help our clients thrive.“
Roy Lyness
Lyness Accountancy Practice Limited


CH4B Affiliate Partner FAQs
What are the Benefits for my Business?
All the benefits of the CH4B ecosystem’s foundational value as an Affiliate Partner + FREE Core Membership for all of your clients, allowing you to enhance your current client offering without additional work or time required on your part.
A CH4B Affiliate Partnership gives you a competitive edge in the market while unlocking additional revenue opportunities. Through our revenue share program, you earn income from any additional services provided to your clients by our expert partners. Most importantly, you strengthen client relationships by offering comprehensive support beyond your core work,
delivering an enhanced, value-added service that keeps clients tied to you.
4 Key Highlights?
1. Expand Your Services: Offer tailored, value-added solutions beyond your core offering through CH4B’s expert network.
2. Boost Revenue: Earn a share of revenue from your clients engagements with CH4B Experts.
3. Strengthen Client Relationships: Build trust by addressing a wider range of your clients’ business needs.
4. Save Time: Let CH4B handle the details while you focus on delivering exceptional service.
What Do My Clients Get?
Your clients can access everything they need both personally and for their business all in one place. Clients will receive, all the benefits of the Core Membership, plus the option to upgrade to a Premium, Premium + or Elite Membership.
What is the process for my Clients joining?
We will create a co-branded landing page which can be updated to reflect your business. This can be shared with clients. They will simply need to click on the link to join.
A dedicate business advisor will also support your clients in their activation and onboarding into the CH4B ecosystem. The membership fee is reduced to £0.00 and the client is linked to your accounts through the back end of our system – linking the clients back to you.
Will you contact my clients without my knowledge?
No, before speaking with any client, we will always pre-approve a list of products/services you are happy for us to speak to your clients about. All enquiries made through the website come into CH4B directly and will not be passed directly onto CH4B Partners.
If the product/service is not on your tick list, we refer this client back to you, generating leads and opportunities on your behalf that you can action and follow up on. We will never discuss a
product/service/opportunity with a client without your pre-approval.
What if I already have a provider for a service you offer?
Not a problem, we will exclude these products and services from our approved list and refer any enquiries back to you to follow up on.
Who Will Be Managing My Clients?
Your clients are free to engage and utilise their membership benefits and members portal as desired. If your clients choose to engage with their dedicated business advisor through monthly productivity calls, or choose to upgrade they will receive the full benefits of their chosen level, including their own dedicated Business Coach with the higher membership tiers. Where possible we will allocate the same Business Advisor or Coach to all of your clients that choose to engage or upgrade, providing one central communication channel.
Can my clients contact you direct regarding their membership?
Once clients have joined the CH4B Business Hub we are more than happy to engage with clients directly. Any business owner can join the CH4B Business Hub via our website so we recommend all Accountants & Affiliates share the co-branded sign-up steps with clients straight away. This will help to ensure a smooth client onboarding process ensuring that all your clients are attributed to you, all captured through our CRM system.
Can my clients upgrade to a Premium, Premium + or Elite Membership?
How will I receive updates on your interactions with my clients?
All clients are linked to you via your CH4B Affiliate Partnership. During your monthly meetings with your business advisor, you will be given the opportunity to review any client engagement
with any of our CH4B partners, keeping you up to date and fully informed.
How will the introduction service for your Experts work?
If the enquiries received are within your pre-approved products and services list, we will contact your client directly and discuss their needs and requirements. Where applicable, we will schedule a Discovery Call for your client to meet with our experts.